Tover • Creative Direction

The players, clients, or residents in the care homes are the primary focus for Tover in the development and creation of their products. They play a crucial role in the messaging, and we have literally placed them in the spotlight of the Tovertafel. The same philosophy is consistently applied throughout Tover's imagery, whether in branding, product representation, or game photography.

In all the photo shoots, I served as the primary contact between Tover and the photographers. Before the shoot, I conducted the briefing; during the shoots, I coordinated activities, and afterward, I ensured that the imagery was used consistently within the brand guidelines.